Behind The Brand: Organic Living Superfoods

If you have been in to Thirst recently, then you have probably noticed the new nuts and snacks we have in the store. Organic Living Superfoods is the name of the company that produces these delicious, healthy snacks. Founder Heather Stevenson and I recently got the chance to visit Bruce Namenson, co-founder of OLS, at his office in Walpole, MA and get a tour of his facility as well as ask him some questions about his company (and walk away with some samples too!).

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Organic Living Superfoods started in 2012 when Bruce Namenson and Craig Singer came together to create a company that makes and distributes plant based and organic nuts, dried fruits, seeds, powders, and more. Bruce had previously been a part owner of Prana Cafe in Newton, MA where his passion for creating healthy food finally led him to start his own company. OLS’s original office was in a 200 square foot room in Bruce’s house. Bruce and his partner later took over space from an old yoga studio inside a building in Walpole. They had one small, plastic dehydrator. Now, five years later, they have expanded into other spaces in the building and have a facility that is about 15,000 square feet.

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Though OLS now has a variety of different products, it all began with nuts. A cinnamon pecan flavor came first, and then Bruce started experimenting with more unusual flavors. Potato chip flavors like salt and vinegar and buffalo ranch inspired Bruce, and he thought, why not try these on nuts? So he did, and the product was a healthy snack that tastes like a delicious treat. When asked about what makes Organic Living Superfoods unique, Bruce said that a lot of people think when you have something healthy, it cannot taste good, or that a tasty product cannot be healthy. By combining health AND taste, Bruce created a mission for his company: motivated by health, inspired by taste. Bruce believes that it is important to give everyone access to clean, healthy foods, so he sells his products to a wide variety of vendors. From restaurants and grocery stores to gas stations and convenience stores, OLS is dedicated to bringing healthy snacking everywhere.

Another component that distinguishes Organic Living Superfoods from other companies is their focus on quality. Bruce personally tests every ingredient that comes through his doors and every batch of food before it is packaged to make sure that it tastes perfect. He confirms with the embassies in countries where he sources his ingredients that farmers aren’t employing underage kids, and he has developed a certification for sprouting so that all of the nuts meet a certain requirement. He develops recipes with detailed instructions in order to ensure that everything is made properly. The bottom line at OLS is all about quality. If a recipe or a batch is not 100% perfect, it will not be sold.

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Looking towards the future, Bruce mentioned expanding OLS’s relationship with Tom Brady’s company TB12. Alex Guerrero, Brady’s personal trainer, came to Bruce because he loved OLS’s products. Currently, OLS makes power bars and other special snacks for the quarterback that are only sold online. He hopes to eventually be able to sell a TB12 product line in stores and gyms. Another future partnership Bruce mentioned is with a well-known, luxury hotel brand. OLS will soon have their products in every room in the hotel chain, which will be great exposure for OLS.

As Bruce showed us around his office and production facility, the attention and care he puts into every aspect of the company was obvious. Perhaps this is one of the reasons OLS has grown so rapidly in only a small number of years. With Bruce and Craig’s continued dedication to making OLS the best it can possibly be, they are very well set up for even more success in the future.

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Next time you’re at Thirst, grab an OLS snack! Or to purchase Organic Living Superfood products online, you can visit their website at  http://organiclivingsuperfoods.com

Thanks again to Bruce for making healthy, delicious snacks that we all can enjoy!

This post was authored by Emily Saperstone, Thirst Team Member and Social Media and Branding Intern.

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